/ KEV Group

KEV Group

Six years as KEV Group’s retainer designer, refining the brand system and producing day-to-day print, trade show and social design.

Client

KEV Group

Role

Retainer designer, 2020 to 2026

Deliverables

Logo refinements, brand guide updates (colour and typography), corporate documents and templates, PowerPoint decks, brochures, flyers, direct mail, trade show materials, business cards, LinkedIn graphics and ongoing marketing collateral

Software

Adobe InDesign, Adobe Illustrator, Adobe Photoshop

The brief

For six years, I worked with KEV Group on a retainer contract as their dedicated designer, handling whatever design work the business needed. The original logo and brand guide were created by another agency. I refined the system over time, making adjustments to the logo and updating the colour palette and typography to better suit how the brand was being used across corporate documents and marketing. From there, the day-to-day work covered everything from corporate documents, PowerPoint templates, brochures and flyers to trade show materials, direct mail campaigns such as the Lunchbox referral mailer, and image support for LinkedIn posts.

The challenge

When updating the brand guide, one of the main challenges was choosing colours that would resonate with the target audience while relating to the core business services. Reds and yellows were added as accent colours alongside the core KEV blue, since a large part of the business involves school lunch programs. The typography was also adjusted to align better across print and digital. Over the years, the bigger challenge became keeping a growing volume of materials consistent across print, presentations, events and social, often on quick turnarounds, so the brand stayed recognizable everywhere it appeared.

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