I collaborated with STUDIO tla, a Toronto and Dallas-based master planning, urban design and landscape architecture firm, to refine their logo and create a complete brand guide. The project began with a brand kick-off questionnaire I developed, covering the firm’s values, target clients, positioning, competitors, design preferences and where the brand would be used, which gave the work a clear foundation before any design began. The guide sets out logo usage and clear space rules, a monochrome colour palette, primary and secondary typography with accessibility-focused best practices, and imagery direction. From there, I designed the templates the team uses day to day: an InDesign RFP proposal template, a presentation deck, a staff CV template, and social media templates for LinkedIn and Instagram covering project updates, awards, news features and recruitment. The goal was to elevate the firm’s presence in the architectural industry with a polished, consistent look across everything it produces.