/ The Dalton Company

The Dalton Company

A refined brand identity and proposal system for a construction management firm, including an InDesign RFP template, project profiles, a PowerPoint template and social media templates.

Client

The Dalton Company

Role

Brand, template and document design

Deliverables

Brand identity refinement, RFP proposal template, project profile layouts, PowerPoint presentation template, social media templates

Software

Adobe InDesign, Adobe Illustrator, Adobe Photoshop

The brief

The Dalton Company is a construction management firm that needed its proposals to match the calibre of the projects it builds. The brief was to refine the existing brand identity, then build a document system the team could use for every bid. I designed an InDesign RFP template covering the firm’s approach, budget management process and project experience, along with project profile layouts that pair photography with key details at a glance. A matching PowerPoint template carried the same look into client presentations and interviews.

The challenge

The challenge was translating Dalton’s expertise and track record into a polished, high-end system that would resonate with clients and partners. Construction proposals are dense with process, budgets and project history, so the layouts had to keep a lot of information clear and easy to scan. The templates also had to be practical for the in-house team to update for each new bid, without design support every time.

Dalton Request for Proposal cover for construction management services, featuring a stone building photographed at dusk

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