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/ Quo Beauty

Quo Beauty

3D renderings, packaging and display design for Quo Beauty, Shoppers Drug Mart’s private label beauty brand, across everyday and seasonal collections.
Holiday beauty advent calendar box shown with the 15 products inside

Client

Quo Beauty

Role

3D rendering, packaging design and brand stewardship

Deliverables

3D product renderings, everyday and seasonal packaging, cosmetics, bath and makeup accessories, PPK and quad shelf displays, concept presentations, production artwork

Software

Rhino 3D, KeyShot Studio, Adobe Illustrator, Adobe Photoshop

The brief

Quo Beauty is Shoppers Drug Mart’s private label beauty brand, covering everything from cosmetics to bath and makeup accessories. My work for the brand included 3D renderings and packaging for both everyday products and seasonal collections. Projects ranged from early concepts, where realistic renders helped the team decide what moved forward, through to full production artwork and the shelf displays that put products in front of shoppers. Seasonal highlights included a classroom chalkboard display for back to school, a themed Halloween collection and a holiday advent calendar.

The challenge

Quo spans many categories, each with its own formats, suppliers and shelf space, so brand stewardship was a big part of the work: keeping colour, typography and logo use consistent so every product looked like it belonged to the same brand. The renders also had to be convincing enough to sell an idea before anything existed, which meant details like wrapping text around curved bottles and building realistic shadows where products meet a display. Seasonal collections also ran on tight timelines, so the process had to move quickly without losing quality.
Quo Beauty Halloween collection renders, including a lip crayon, eyeshadow palette, lipsticks and nail polish with cobweb graphics
Conceptual Halloween collection, 3D renders
Quo Lip Academy countertop display with a chalkboard backer card holding lip glosses and lipsticks
Back to school Lip Academy display
Holiday beauty advent calendar box shown with the 15 products inside
Holiday advent calendar packaging
Holiday advent calendar opened to show 15 numbered doors on a teal winter forest design
Advent calendar interior, 3D render

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